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Supply and Demand: A Moving Target for E-Tail Marketers

October 1, 2020

Marketers estimate that 61 percent of students started the new school year where they ended last school year — remotely. So why are retailers still featuring traditional school supplies online, offering discounts and promotions retroactively, rather than using real-time data to inform decisions?

That school advertising example seems out of joint in light of the rebounding U.S. economy. It also suggests that advertisers are missing the mark in targeting consumers more effectively as the shift in both work from home and learn at home paradigms become the new normal.

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