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Storytelling is the future of Content Marketing strategy in 2018

Storytelling is the future of Content Marketing strategy in 2018

January 4, 2018

How National Geographic engage 350 million combined global followers via storytelling content marketing on social media

Personally, I follow National Geographic across all social platforms – preferring the visual platforms like Instagram, Pinterest, and Facebook – and for many years been a paid subscriber to their printed magazine. So what makes me, and their other 81.7 million followers on Instagram stop scrolling, engage with the content and ultimately convert to their paid content? (They are the number 1 television brand and number 2 printed media on facebook). It’s the ingenious way they captivate attention through the power of visuals and great storytelling. This is why storytelling is the future of social media.

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