If you’ve spent any time experimenting with SEO, you probably know that links are essential to ranking organically in the search engine results pages (SERPs). To Google, a link is more than just a nice gesture. It’s a vote of confidence that your website is credible and trustworthy. Throughout the years, marketers and webmasters alike have explored countless different avenues for growing their website’s backlinks and overall backlink profile. Some of the less ethical methods made way for link schemes and other black hat SEO activities.