The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it. Theoretically speaking, it’s convenient to build a website, fun to start creating content, and even easier to share it on social media.
And yet, when one does take the plunge, one seems to struggle quite a bit. The various parts of the puzzle don’t quite come together. Then there is SEO and its ever-changing rules.