One rationale for buying a second-hand domain name is inheriting the backlinks. Another is the name itself, especially if it represents your business or includes a primary keyword.
Whatever the reason, buying a used domain requires much due diligence. A domain name with a history of spammy search engine optimization could mean big trouble if the acquirer redirects its backlinks and thus passes Google’s penalties.
So before investing in a used domain, run it through these three tools:
