One of the many lessons that I learned while at the IRCE was that it, for brands and manufacturers, ecommerce wasn’t so much about their online commerce store as it was about stores downstream that were able to sell and distribute their goods on their behalf.
As ecommerce outlets create and foster outstanding relationships with their customers, they can look to other brands and manufacturers to increase their inventory of goods to sell to their customers. But to sell more goods, they’ve got to be able to acquire the product-related content to publish the products on their e-commerce platform.
Shotfarm’s Product Content Network is a widely adopted platform for the management and distribution of product information.
