The grocery industry seems to have a foot in two worlds as it faces unique challenges of an accelerated transition to online retail during the pandemic.
One is the realm of the traditional grocery marketplace in pre-COVID times, when the majority of consumers shopped in stores for groceries. The other is today’s marketplace where shoppers flock online, away from brick-and-mortar shopping. As customers opt to help socially distance, they now increasingly leverage online grocery platforms for delivery or curbside pickup.
