Did you know there are two new sign-ups to LinkedIn every second, and that as of August 2016, there are 450 million registered users on the business networking platform? That’s a lot of virtual handshakes. And listen to this: LinkedIn’s currently chasing a total of 3 billion user profiles (that’s for individuals and companies, in case you’re wondering).
Lately, it seems like every press release and headline, every new influencer marketing platform that launches focuses on the ‘cool’ social channels – sure, there are tons of Millennials for the influencing on Snapchat – but only a few brands actually want to play in that target market.
