Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year.
Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead.
The change at first glance
It seems to simply and unnecessarily turn one metric into several, adding more complexity to the already vast data pool. However, the change is actually a chance to more accurately gauge the true page position of your text ads.