The use of artificial intelligence (AI) is becoming more and more prevalent in our lives. Between our digital assistants, chatbots, virtual assistants, automobiles and recommendation engines across industries such as medicine, finance, insurance, manufacturing, marketing and entertainment, AI is everywhere.
AI is used to inform healthcare decisions, help customers resolve customer service issues, talk with us as companion bots, make financial decisions, drive autonomous cars and help employees make more informed, faster decisions. Many brands are already using AI and will use it more often as time goes on. But do their customers trust those brands’ use of AI?