The computer maker and $15 billion online retailer spent 18 months building a new platform that would unite its multiple international e-commerce properties. Now that it’s live, Dell is better able to adapt to shoppers’ ever-changing demands.
About a year ago, executives at personal computer manufacturer Dell Inc. decided it was time to begin accepting the virtual currency Bitcoin as a payment option on its U.S. e-commerce site. Fourteen days later, it was so. Then earlier this year Dell wanted to add the capability to its localized sites in Canada and the United Kingdom. Four days later, it was so.
