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5 essential features to look for in an omnichannel commerce partner

July 18, 2022

As consumers emerge from the pandemic, their new online shopping behaviors are merging with their pre-pandemic traditional shopping habits.1 This more modernized approach combines digital and physical channels, forcing merchants to move to an omnichannel strategy or risk being left behind.

Case in point: online ordering and curbside pickup, have both seen a marked increase in recent years.2 An important byproduct of this new behavior is that 47% of those who pick up their online orders on location end up making additional purchases either often or every time they pick up an eCommerce purchase in-store, according to The 2022 Global Digital Shopping Index U.S. Edition, a Cybersource and PYMNTS collaboration.

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