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Online Grocers Must Modernize Digital Platforms to Thrive

November 16, 2020

The grocery industry seems to have a foot in two worlds as it faces unique challenges of an accelerated transition to online retail during the pandemic.

One is the realm of the traditional grocery marketplace in pre-COVID times, when the majority of consumers shopped in stores for groceries. The other is today’s marketplace where shoppers flock online, away from brick-and-mortar shopping. As customers opt to help socially distance, they now increasingly leverage online grocery platforms for delivery or curbside pickup.

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