In a highly-competitive e-commerce landscape, choosing the right platform to power your storefront is paramount to success. It helps you create a great website, the reliable mainstay of your operations, and put the best face of your brand forward. The good news is that there is no shortage of quality products out there.
Alas, therein lies the problem as well.
The scope of choice is wide and there are multifarious key factors to take into account. These include the type of product you are offering, the budget, business needs, and desired set of features. So, the decision-making process can get a bit confusing and frustrating. To navigate the labyrinth and make an educated decision, you need to look not only at native software capabilities but also much further beyond.