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New Report Looks at the Rise of Beauty Enhancement Trends and Tools Online

These days, almost every photo app and tool provides some level of beauty enhancement capability, with a range of filters and effects designed to hide blemishes, remove age lines, thin your frame, and all sorts of other visual contortions, in order to make people feel more comfortable about sharing their selfies with an audience.

The problem with this is that it also contributes to unrealistic beauty standards, with users then comparing themselves to these increasingly airbrushed and sculpted depictions, which often bear little resemblance to reality. That in turn changes beauty standards across the board, and can contribute to negative self-perception, with research showing that 32% of teen girls feel worse about their bodies after scrolling Instagram.

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