B2B organizations deal with a number of complex processes on a daily basis. Most transactions need multiple approvals and every monetary move must be thoroughly documented. When it comes to banking, platform providers are challenged with making these tedious tasks as seamless and streamlined as possible.
Hubert JP Jolly, global head of channel and enterprise services for Citi’s Treasury and Trade Solutions business, spoke to eMarketer’s Maria Minsker about how Citi is making the B2B user experience easier and more mobile-friendly.
