The web has evolved considerably over the past several years, sparking numerous debates over its future. Among those voicing an opinion on the subject is its creator, Sir Tim Berners-Lee, who maintains that “it would be defeatist and unimaginative to assume that the web as we know it can’t be changed for the better.”
I believe wholeheartedly in this statement and that we, as marketers, are in a unique position to contribute to Berners-Lee’s vision of the future and help bring trust back to the web.
