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Target marketing: Taking digital knowledge into real-life experiences

October 2, 2019

Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies to connect on their level and cough up valuable content.

This shift represents a massive shakeup in the core tenants of promoting brands, products and services. But it’s also an exciting opportunity, thanks to the unprecedented amount of technology and customer data at our fingertips. At least, I think it’s exciting.

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