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SEO in 2020 and beyond: Optimizing for Google, the answer engine

February 18, 2020

These days we are witnessing the biggest evolution of Google as we know it. Google is transforming from a search engine to an answer engine.

That evolution is bringing new challenges to online publishers and businesses changing our marketing priorities and goals.

As you can see, there are fewer organic results and more answers in the above-the-fold part of search engine result page.

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