Personalizing your social media strategy is key to success in 2019, according to Hootsuite’s Social Media Trends research. Highlighting five of the top trends for the year ahead, Hootsuite found that rebuilding trust is a big must, which could be achieved by personalized content – especially as 50% of survey respondents say this is a key challenge for 2019.
Personalized content could help rebuild trust
Considering the amount of hot water that some social media platforms have been in recently, it’s no wonder that rebuilding customer trust was named as the top trend to be aware of.
