Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days – particularly for e-commerce businesses. The reason for this is that predictive analytics help companies make smarter and faster decisions.
Check out the below graph of how predictive analytics, along with AI, help companies in different ways:
It’s no surprise that email marketing features in this list as it is 40% more effective in acquiring new customers than Twitter and Facebook combined.
