With today’s emphasis on personalized individual interactions, building an active customer community could be a game-changer for B2B brands. According to The Community Roundtable’s 2019 The State of Community Management report, over 50% of community programs are approved by a company’s C-Suite or board of directors because of their potential ROI, which the report estimated as nearly 6,500% on average.
With this incredible amount of potential value in mind, we’ve asked B2B marketing experts why they believe building a customer community is important and their best tips for brands looking to get started.
