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How Marketers Can Use Intent Data

February 12, 2020

Via: CMSWire

Digital marketing is a constant battle trying to understand why consumers make purchase decisions and how to leverage this information to optimize future marketing campaigns. According to Target Marketing Magazine, 25% of B2B companies were using intent data and monitoring tools, but 35% of companies expected to use them within the next 12 months.

With this in mind, we’ve asked digital marketing experts what intent data is and how brands can better leverage it for marketing in 2020.

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