From voice-activated devices to in-store kiosks, touchpoints are everywhere, and more are coming. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness by 47.7%.
We’ve asked digital marketing experts what digital signage is, why B2B brands should care and how companies can get started with this evolving digital channel.
The Advantages of Digital Signage
“Digital signage is an advertising medium whereby advertisers and brands alike can ‘push’ or deliver both static images and/or video content to digital display screens,” said David Strickler, marketing director at Pacific Office Interiors.