Top
image credit: Pixabay

Four key email marketing practices to lead your business into 2020

February 5, 2020

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years and companies will need to adjust to stay relevant in 2020.

For example, in 2020, the vast majority of emails will be opened on mobile devices as opposed to desktops or webmail apps.

But, there are other changes and trends that marketers need to be aware of to keep their email marketing engaging and fresh as we enter a new decade.

Read More on Searchenginewatch