While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020.
In this post, I’ll walk through a few things to consider and refresh before Q1 gets here.
1. Study the competitive landscape
One of the most valuable sources of knowledge from Google campaigns is the ‘Auction Insights’ report, which provides info on when competitors have come into and out of the auction during the year. It’s also valuable to look at competitors that might be newer in the space and have recently entered the auction.