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Experience-driven commerce and its impact on B2B

October 16, 2019

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively.

Great customer experiences are rooted in personalization, and the goal of “one experience per customer” through effective implementation of said personalization can transform B2B ecommerce solutions to deliver high ROI. Many aspects of experience-driven commerce, ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C.

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