Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring the best return-on-investment (ROI), there are some tips you should follow.
Make the whole, not the parts
An email signature is a whole separate element of your marketing campaign. So, you should not treat it as an appendix of your email.
