If you’re a social media marketer, or you’re simply trying to leverage social media for your own business, Google is one of the most important – and possibly most demanding – platforms to learn to use. There are simply so many options, and you’re able to go deep (seemingly without end). If you’ve ever used Google AdWords or Google Trends to find the right keywords, you know how easy it is to get lost in time.
There have been a lot of changes to the Google offerings in the recent past, in particular Google Plus has changed a lot. At the same time, Google has separated out functionality that used to be part of G+, like Google Hangouts.
