image credit: freepik

Bridging the Marketing–Sales Gap with Content Marketing Strategies

August 15, 2019

Via: CMSWire

B2B marketers are publishing more content than ever before in an effort to help solve buyer’s problems and drive lead generation. However, once that prospect becomes a lead, content marketing principles often end for organizations. Most of a marketer’s work is to convert a lead that’s then passed to a sales rep who follow a totally separate process to qualify and sell.

Focusing all content marketing efforts toward lead generation alone can leave significant gaps between marketing and sales teams.

Read More on CMSWire