8 Ways to Support a Customer-Obsessed Culture

8 Ways to Support a Customer-Obsessed Culture

January 10, 2019

Via: CMSWire

Companies that care about their customers may not be able to truly deem themselves “customer-obsessed.” They may think or say they are because they focus on great products and great service. But the moniker of customer-obsessed goes deeper than that, according to Walter Rogers, CEO of CCI Global Holdings, who wrote in a post for Salesforce that “true customer obsession involves turning our customers into fans who believe in, advocate for, and keep coming back to our business.” How can companies do that? Rogers said the commitment to customers needs to be baked into organizational culture and “consistently reinforced and strengthened with the right strategies and mechanisms.”

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