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6 Challenges With Real-Time Marketing

October 3, 2019

Via: CMSWire

Gartner’s Hype Cycle for Digital Marketing and Advertising 2019 finds that marketing teams that ignore the real-time nature of customer behavior and expectations could see “full-scale media crisis.” Maybe but regardless, real-time marketing is no walk in the park because, as Gartner researchers noted, marketers still “struggle for relevance in core customer engagement moments and lack a clear business case for real-time engagement.”

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