Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Mobile has become one of the most significant media types through which consumers interact with brands and make purchase decisions.
