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Marketing Research Roundup: DXM Trends To Pay Attention To

February 4, 2022

Via: CMSWire

Are you a marketing exec looking to stay on top of trends? If so, it may be hard to keep track of the various reports, statistics and surveys that emerge each day. This roundup combines all of the top new insights for CMOs and other industry professional — all in one place.

Below are six of the most recent findings indicating the latest trends in CX and other marketing areas.

1. CMO Responsibility for CX Increases

Forrester predicts that 35% of CMOs in B2C companies will be responsible for CX, a figure that’s grown from 28% last year, 26% in 2020 and 24% in 2019.

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