Marketing in the digital age is a challenging and rewarding occupation.
Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to be both consumer-led and numbers-led at the same time.
With that being said, I do believe some skills that have been around since long before the digital era are still essential to modern-day marketers.
Here are three skill sets marketers in the digital age need to know.
Content produced in partnership with King University Online.
