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Need to step up your social media marketing? Follow this recipe

December 30, 2020

Before the coronavirus pandemic, navigating social media marketing was like trying to make your way through a bustling metropolis. It was noisy, full of ads, and generally oversaturated. After a while, all the scrolling turned into a fuzzy blur.

It has become increasingly challenging for brands to capture audiences’ attention with paid posts. People are scrutinizing big tech and its seductive algorithms. Labels are getting larger. As a result, users on Instagram, Facebook, and Twitter learned to scroll past anything labeled #sponsored. They want to see entertainment, not advertisements.

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