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E-Commerce Working Beautifully for the Cosmetics Industry

December 17, 2020

Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage.

The E-Commerce Times spoke with experts in cosmetic sales about trends in this dynamic and evolving industry.

Personalization Trends

One way that cosmetics companies can appeal to online customers is to provide increasingly personalized services.

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