The lightning-fast pace of today’s customer experience (CX) developments can boggle even the most tech-savvy marketer. Take the rapid ascension of voice as a key marketing tool. When Siri debuted in 2011, its voice recognition functions were far from mature. Who could have imagined that within the same decade the technology would advance so dramatically that people would rather use a voice assistant than visit a website?
While the list of marketing technologies (martech) designed to help keep pace with these changes has grown, marketers’ jobs haven’t gotten much easier. This is because many marketing suites haven’t responded in kind.
