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Infutor scales its consumer insight capabilities

March 24, 2021

In the latest contribution to solving the consumer identity puzzle, consumer data management company Infutor today announced a new product, Total Consumer Insights (TCI). TCI aggregates privacy-compliant behavioral and household attributes on 266 million US consumers and 120 million households.

The scale of the data-set is comparable to the U.S. consumer data-sets maintained by Epsilon and Experian (approximately 200 to 300 million profiles). It incorporates predictive attributes such as age, household income and gender, and is built on Infutor’s deterministic data-based TrueSource Identity Graph.

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