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How to refine your direct marketing tactics

February 16, 2018

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results

More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads of snail mail overfilling people’s mailboxes come to mind. But direct mail and direct marketing are not the same thing.

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