Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results.
That’s a hefty chunk!
The importance of online reviews in today’s business world is undeniable. However, thanks to the famously secretive Google algorithms, knowing exactly how to leverage them to achieve stellar rankings is still somewhat of an ambiguous task.