One key element of a search strategy we often see fail is prioritization.
Whether working client-side or for an agency, being able to prioritize a link-building campaign, a content refresh or a technical fix on a site is essential to ensure you are making the most use of the limited resources you are given.
Within this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set and introduce a keyword difficulty metric you can use to take prioritizing work to the next level.
