Local SEO proved to one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018.
Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys.
Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a business visit its store within a day. Yet businesses continue to miss the opportunities that local SEO provides.
