Top
How To Design Your Company’s Digital Transformation

How To Design Your Company’s Digital Transformation

October 2, 2015

Via: itCurated

The September issue of Harvard Business Review features a cover story on design thinking’s coming of age. We have been applying design thinking within SAP for the past 10 years, and I’ve witnessed the growth of this human-centered approach to innovation first hand. As the HBR piece points out, design thinking is “the best tool we have for … developing a responsive, flexible, organizational culture.”

This means businesses are doing more to learn about their customers by interacting directly with them. We’re seeing this change in our work on d.forum – a community of design thinking champions and “disruptors” from across industries.

Read More