Many discussions about the cloud center around the direct benefits businesses gain by using it, elements that are mostly hidden from consumers. There’s a good reason for that – the cloud offers a number of improvements when compared to local hosting – but only considering internally visible advantages means missing out on the bigger picture.
What do customers have to gain from companies using the cloud? There are many advantages, but they’re generally related to the customer experience. Taking these concerns into account ultimately creates better, more positive experiences and strengthens relationships between merchants and shoppers. Let’s take a look at them.
