Have you ever been questioned on how you can drive more organic traffic to your website? Or been asked to provide KPIs for what you can achieve with SEO efforts in the next 6-12months?
Haven’t we all.
But before we begin to answer questions of that sort, it is important to understand, as well as explain to management, what SEO actually means and how it works.
Rest-assured what you are about to read is not something I’ve based on reading online only. It is based on actual experiences throughout my SEO career (in-house and agency side), through tested methods. Let’s begin with what a small website is.
