“Create relevant, engaging digital content,” they said. “It’ll be easy,” they said. And then the world of content marketing and content strategy exploded. As the drive to create content at scale and serve it across multiple platforms in a contextually relevant manner has grown, so has the need for a robust content organization.
From Content Strategy to Content Experience
So, how mature is your content organization? There are many content maturity models out there. We like Rahel Bailie’s 2011 model the best for its simplicity and focus on content as a key element of an organization’s overall growth strategy.
