Traditional, mass media is rapidly losing it’s influence. The idea of broadcasting one message out across a few key channels and repeatedly shouting at your consumers is over, no one’s listening anymore.
The power has officially shifted back to the people. Social platforms that foster connectivity and creativity are turning everyday consumers into modern day publishers with authority and influence.
Influence is the driving force of commerce, and so for any brand story to spread, social is no longer an option. It’s a critical weapon in an organization’s arsenal.
