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How Influencers Help Build a Better Customer Experience

September 13, 2022

Via: CMSWire

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media.

Today, the choice of influencers can feel as overwhelming as the platforms themselves. Thus, marketing managers must exercise savvy selection compared to years past.

The Evolution of Social Media Platforms

Influencers arose from high social media usage among consumers. They dominate on these platforms. People online have come to view and listen to influencer suggestions for their products and service choices. This evolution of behavior has caused social media platforms to redevelop their environments to keep influencers and their audiences drawn in.

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