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How Blockchain technology will transform digital marketing

How Blockchain technology will transform digital marketing

November 28, 2017

Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day jobs and have enjoyed hopping on bandwagons to prove their down with the latest trends ever since some bright spark realized that newfangled printing press things could be used to churn out flyers to promote the latest in powdered wigs and ruffs.

But whilst marketers have been all over other trends, such as the growth of Snapchat or Live video, like a rash, they’ve yet to properly ‘get’ what the blockchain can actually do for them.

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